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BHO Direct, buyhelmets.online, was founded with one simple goal in mind: to provide the best helmet shopping experience for bikers - not just online - but anywhere. We strongly believe that buying a helmet online is the most convenient option. But not only that, with our lower overheads and supply direct from the manufacturers, we can give bikers top brands and unbeatable prices. Bricks and mortar stores, with their council tax bills, rent, light, heating and staff overheads can't compete. We pass our savings on to you.


From humble beginnings, with a passion

Our commitment to biking started early on, with a small family bike shop and big ideas. Grandad bought and restored them in his workshop, and from that small operation, we've grown into one of the UK's premier online retailers.

A simple dissatisfaction with the information available online when buying gear, and a will to change things, led us to do something about it. So we founded this website, and are working hard to make BHO Direct the best online helmet shopping experience around.


Our promise to bikers


We think the biking community deserve the best, especially when it comes to essential safety equipment. We strive for this every day in our guarantee to you:

  • Providing the top brands direct to you, at unbeatable prices
  • Always giving the best advice, and content, to allow you to make an informed decision about your safety
  • A "no-questions-asked" return policy in case your helmet doesn't fit, giving you the confidence in your purchase
  • A commitment to free, fast delivery on all our goods
  • Service with a smile, and always helping

These are our company's founding values, and we bring these forward today in everything we do. 

We hope you join the ranks of our happy customers, as our reviews attest. 

Ride safe